January 2023

January 2023

It had to happen someday. The beautiful streak of 10+% MoM MRR growth met its end in January, as it was "only" 9%. So the final streak length was ten months. Last year, January and, especially, February were the worst months growth-wise, so getting even near the 10% limit was a good achievement.

My current solo venture is EmailEngine, an email-syncing app. I have no investors and no one to report to, but I find it a good exercise to generate a recurring overview of the business, so I'm publishing these reports here.

Highlights

  • Reached 70 paying customers
  • Added support for any number of OAuth2 applications. So far, it was limited to 1 per provider. Now you can add a new internal Gmail OAuth2 app for each customer domain if needed.
  • I moved my headquarters from the home office to the Lift99 co-working space, and as a perk for the co-working space members, I got free Stripe processing fees for up to $20k of payments. This is going to cover a substantial part of my Lift99 bill for the coming months 🕺

Numbers

December 2022 January 2023 MoM
Website visits 6 300 7 300 +16 %
New paying customers 6 4 -33 %
Total paying customers 68 72 +6 %
Churned customers 1 0 -100 %
Net cash flow 5 407 € 4 058 € -25 %
MRR 2 511 € 2 743 € +9 %
Starting this month, I use the euro currency (previously, I used the dollar currency).

Food for thought

  • More and more people are interested in the OAuth2 proxying feature that allows connecting legacy IMAP applications and scripts to the Outlook IMAP servers, which requires OAuth2 authentication. I was thinking of separating it into a separate paid product, but the TAM does not seem big enough to be worth the marketing effort.

For general details about the business, see the pitch deck. For the December report, click here.

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