November 2022

November 2022
My current solo venture is EmailEngine, an email-syncing app. I have no investors and no one to report to, but I find it a good exercise to generate a recurring overview of the business, so I'm publishing these reports here.

This month was off the charts for many reasons. For example, I refunded a record amount of money. I mistakingly flagged one new customer as a spammer and canceled their subscription. Due to a software bug, one customer got charged twice. And finally, I proactively "fired" one customer that seemed completely clueless about what they paid for and what EmailEngine is. That's more than $2k of refunds 😵‍💫 And still the best month revenue-wise! What about that customer I mistakingly flagged? Their bank blocked further payments to my Stripe account, so I had to give access to EmailEngine to them for free.

Highlights

  • I like round numbers, and in November, several round milestones were reached: $2,000 MRR, $25k ARR, and 60 paying customers from 20 different countries.
  • A post about EmailEngine got the top position on the Indie Hackers front page for an entire day. This drove up web visits quite a bit.
  • EmailEngine got featured in the One Person Business newsletter.
  • A streak of 10% MRR growth MoM continued for the 9th month.
  • Syncing emails to ElasticSearch has been stable enough that I was able to remove the beta tag from that feature.

Numbers

October 2022 November 2022 MoM
Website visits 6,300 6,700 +6%
New paying customers 6 6 0%
Total paying customers 57 63 +11%
Churned customers 0 0 0%
Net cash flow $3,318 $4,281 +29%
MRR $1,934 $2,268 +17%

For general details about the business, see the pitch deck. For the October report, click here.

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