October 2022
The slow but steady growth continued in October as well.
My current solo venture is EmailEngine, an email syncing app. I have no investors and no one to report to, but I find it a good exercise to generate a recurring overview of the business, so I'm publishing these reports here.
Highlights
- I like round numbers, and in October, a round milestone was reached – $20,000 ARR.
- Adjusted the price instead of moving from EUR to USD. The new price is 695€ per year (was 495€). Existing users were grandfathered into their active subscriptions indefinitely.
- Released long-awaited custom webhook routing feature. With this, EmailEngine moved to the no-code / low-code territory as the routing function allows fine-grain control over which conditions trigger which kind of webhooks. This change made it easy to integrate EmailEngine with any webhook-accepting system or service.
- The streak of more than 10% MoM MRR growth continued for the 8th month.
Numbers
| September 2022 | October 2022 | MoM | |
|---|---|---|---|
| Website visits | 5,800 | 6,300 | +9% |
| New paying customers | 5 | 6 | +20% |
| Total paying customers | 51 | 57 | +12% |
| Churned customers | 0 | 0 | 0% |
| Net cash flow | $2,436 | $3,318 | +36% |
| MRR | $1,658 | $1,934 | +17% |
Plans for November
- I'm planning to ditch this section from the next monthly report as I never act on the plans I list here.
For general details about the business, see the pitch deck. For the September report, click here.
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